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Covid-19 : changement de plan, du virtuel pour la gamescom 2021

Alors que les organisateurs du célèbre salon de Cologne se félicitaient il y a un peu plus d'un mois de proposer une édition hybride pour la gamescom 2021, voilà que les plans changent et le salon sera finalement entièrement en ligne.

C'est ballot, mais il fallait s'y attendre.


Gamescom

Koelnmesse and game – The German Games Industry Association have decided to hold gamescom 2021 as an all-digital event. This decision was made after extensive discussions with partners and exhibitors. Thus, the organizers take into account the current situation, in which too many companies are unable to participate in physical events this year due to the still difficult development. In this way, they also meet the partners' strong need for planning security. This means that gamescom 2021 will be held exclusively digitally and free of charge for all gamescom fans. In 2020, gamescom celebrated numerous successes: Over 100 million video views across all formats and channels, more than 50 million unique users from 180 countries, and 370 partners from 44 countries. Building on this success, the digital offering is now being expanded further.

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